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4w ago

New York Dog Wins Wienie 500 as Borg‑Wiener Trophy Debuts at IMS

Network TV coverage, sponsor partnerships and fan voting signal the Wienie 500's shift from viral stunt to a recurring Indy week attraction.

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Overview

  • New York Dog won the second Wienie 500 at Indianapolis Motor Speedway on Friday, May 22, holding off Chili Dog to claim the race victory.
  • The winner received the first‑ever Borg‑Wiener Trophy produced by BorgWarner with CEO Joe Fadool presenting the award in Wieners Circle.
  • FOX broadcast the two‑lap Carb Day spectacle nationally with streaming options on FOX One and partner platforms, expanding the event’s media reach.
  • This year’s race added fan‑driven elements and production upgrades including the fan‑voted Corn Dog entry, comedian Andy Richter as “Commander in Beef,” and coaching from IndyCar drivers.
  • The Wienie 500 grew out of a viral 2025 stunt that drew large crowds and millions of streams and now functions as a brand‑led, entertainment complement to the Indianapolis 500.