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4h ago

New York City Adopts Click-to-Cancel Rule and Proposes All-In Pricing

Officials say the rules cut hidden charges by forcing full upfront prices, requiring cancellations by the same method used to enroll, imposing fines for violations, and relying on consumer complaints for enforcement.

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New York City Mayor Zohran Mamdani lights the Empire State Building on July 4, 2026, in New York City.
New York City Mayor Zohran Mamdani lights the Empire State Building in celebration of America 250 at The Empire State Building on July 04, 2026 in New York City. © Photo by John Nacion/Getty Images for Empire State Realty Trust
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Overview

  • The city announced the final Click-to-Cancel rule on Friday and set it to take effect on October 1, 2026, making New York the first municipality to adopt a binding same-method cancellation requirement.
  • The Click-to-Cancel rule requires consumers who sign up online to be able to cancel online, bans obstructive practices like buried instructions or hang-ups, and requires clear disclosure of subscription terms.
  • Enforcement will start after a compliance period and be driven by consumer complaints filed via 311 or the city’s consumer website; DCWP will first seek mediation and restitution before pursuing lawsuits for patterns of violations.
  • A related proposed ‘junk fees’ all-in pricing rule was published on July 8 with a public comment period and hearing through August 7, 2026, and would force businesses to include mandatory fees in advertised prices while allowing limited exceptions for taxes and reasonable shipping.
  • The campaign reflects DCWP Commissioner Sam Levine’s enforcement push after leaving the FTC, builds on earlier hotel-fee and platform actions, and uses research estimates to argue the measures could save New Yorkers millions in fees and hundreds of thousands of hours in cancellation time.