Overview
- SellCell’s U.S. survey, published Thursday, polled more than 5,000 smartphone owners with a roughly even split between iPhone and Android users.
- iPhone loyalty reached 96.4% versus Android at 86.4%, and Android users were about four times more likely to plan a platform switch than iPhone owners.
- Among iPhone users, 60.8% cited a preference for iOS and 17.4% cited investment in Apple’s ecosystem, while price, value, and perceived technology led reasons to switch brands.
- Brand results showed broad gains since 2021, with Samsung loyalty up to 90.1% and Google’s Pixel up to 86.8%, narrowing but not closing Apple’s lead.
- Long-term use also diverged, with 83.8% of iPhone owners reporting more than five years on the brand versus 33.8% for Android users, a gap that makes moving platforms harder in real life.