Particle.news
Download on the App Store

New CEO Josh D'Amaro Details Disney Park Pricing Strategy at Shareholder Meeting

He emphasized flexible options plus promotions to support affordability, with attendance controls safeguarding guest experience.

Overview

  • D'Amaro called a Disney park visit a meaningful investment for families and said guest experience and intent-to-return scores remain very high.
  • He outlined a pricing approach built around varied price points, including value seasons, multi-day savings, and periodic special offers.
  • Current deals include a Disneyland kids ticket at $50 per day and a Walt Disney World vacation package offering kids free dining.
  • He said Disney manages daily attendance to protect the on-site experience rather than using crowd levels purely as a revenue lever.
  • Recent results showed U.S. park attendance down 1% year over year while revenue rose 6%, as Disney continues a $60 billion, 10-year expansion and references a new Abu Dhabi project.