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New Cadbury Dairy Milk Dessert Pots Spotted at Sainsbury's, With 'Made to Share' Label Drawing Pushback

Social media footage is driving shopper buzz without any confirmation of a wider rollout.

Overview

  • A TikTok post from New Food Spotter UK showed new Cadbury Dairy Milk dessert pots on Sainsbury's chilled shelves, leading local outlets to report the find.
  • The range shown includes a Twirl pot with chocolate pieces in the lid and an Oreo pot with mini biscuits meant to be stirred into the pudding.
  • Commenters fixated on packaging that says the pots are 'made to share' and many rejected the idea, with several saying they would eat a whole pot themselves.
  • Cadbury White dessert pots also appeared in the clip and were packaged as twin packs rather than single pots.
  • Neither Cadbury nor Sainsbury's has announced a broader launch, underscoring how TikTok product-spotting now flags in-store trials before official PR.