New Analysis Finds Trump Losing Ground With Low-Information Voters

Overview

• Support among low-knowledge voters is reported at 43%, according to G. Elliott Morris’s read of January Strength In Numbers/Verasight data.
• The group’s view of the president has shifted from a 2024 net +11 to a current net -13, a roughly 25-point reversal.
• Within this segment, the share of 2024 voters who now disapprove is said to be well over 55%.
• High-knowledge voters, who self-reported favoring Harris by 2 points in 2024, are now at -14 toward the president, indicating a softer move against him.
• A pre-election measure cited in the analysis found Americans who consumed no news favored Trump over Kamala Harris 60% to 40%.