Overview
- Subotic, in an interview published Thursday, said his personal wealth is nearly exhausted after years of covering costs himself and he continues to work unpaid.
- He founded the well:fair foundation in 2012 to deliver clean water and sanitation in East Africa and it has reached 439,255 people so far.
- The charity promises that every donated euro goes straight to projects, which Subotic has upheld by paying travel and administrative expenses from his own funds.
- Annual revenue has grown from about €76,000 in the first year to nearly €5 million today, supported by company partnerships and an ambassador program.
- He now asks businesses to underwrite core costs to keep scaling toward a goal of reaching one million people by 2030 and to move the group off personal funding.