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Neuss Döner Shop Raises Price to €10 as Trade Group Calls It the Minimum

The owner cites surging meat, energy, staffing costs despite a reinstated reduced VAT.

Overview

  • Oğuz Döner in Neuss lifted the meat döner price from €8.50 to €10 at the start of January.
  • Owner Akif Ayar says meat now costs €14.90 per kilogram, up from €6.50 two years ago, with other inputs also rising as the VAT reduction failed to offset expenses.
  • Ayar rejects cheaper pre-made spits priced at roughly €4.50–€7 per kilogram to protect product quality and continues producing his own.
  • Customer responses were mixed, with some calling the new price “frech,” while most accepted it, and the longer-term effect on demand remains uncertain.
  • Verband der Dönerproduzenten spokesman Erdogan Koc says €10 should be the floor, notes prices of up to €12 in Karlsruhe, and expects meat costs not to decline.