Overview
- Trade reports published Thursday, June 4, 2026, say Netto has piloted permanent toy shelving in selected branches and plans a rapid rollout to more than 4,000 of its roughly 4,400 stores if tests remain successful.
- The pilot assortment runs about 36 SKUs of major brands such as Lego, Playmobil, Mattel and Schmidt Spiele, with most items priced between €3 and €20 and over half under €10.
- Netto has placed the toys in frequented store zones near household and stationery goods to encourage quick 'take-with' impulse purchases rather than deep discounting.
- Vedes AG is reported to support assortment management for the project, and Netto declined to comment to the reporting outlet about the plans.
- The change breaks the discounter norm of selling toys only as seasonal action items and could fill gaps left by closed specialist shops while aiming to raise footfall and add steady non-food sales.