Overview
- The Wall Street Journal reported Thursday that Netflix is exploring always‑on, linear‑style channels that would stream shows and films continuously to boost passive viewing.
- Company leaders are also said to be considering selling third‑party subscriptions inside the Netflix app, with Peacock among services discussed as a possible add‑on.
- Reports say Netflix is actively weighing bids for big live sports, including the 2030 and 2034 FIFA men’s World Cups, to create appointment viewing that is harder to skip.
- Those plans respond to internal concern about falling engagement metrics and weaker measured TV share, with Netflix shares down about 40% year‑over‑year and Nielsen reporting a 7.8% TV viewing share in April.
- Netflix has expanded live and background‑friendly formats already—WWE, select NFL and MLB games, simulcasts and short‑form podcasts—and any new push could increase ad inventory, change the service’s identity and affect pricing for viewers.