Overview
- Netflix confirmed the change is permanent and says it requires a unique email and separate login for each profile on an account.
- The rollout began on June 15, 2026, and is being deployed gradually so some users have been logged out and asked to add an email to regain profile access.
- Netflix says per‑profile emails let users receive verification codes, use two‑factor authentication, recover access without the main account owner, and set language, audio, and display preferences for each profile.
- Privacy and business concerns have surfaced because Netflix’s policy allows sharing email addresses with marketing and ad partners and critics say the data could make it easier to identify, split, or charge individual viewers.
- The change builds on Netflix’s 2023 password‑sharing rules and tools like Netflix Household and Profile Transfer, and it may disrupt households that share profiles on a single device while giving secondary users more independent control.