Overview
- Netflix confirmed on Friday that it is testing free-trial offers in a small number of international markets rather than relaunching the program globally.
- The tests are shown only to people who have never previously subscribed to Netflix and appear automatically during qualifying new-account sign-ups.
- Trial lengths vary by user and market, with reported offers including 7-day, 14-day, 15-day and 30-day options as part of routine A/B testing.
- Netflix’s Help Centre and reporters note that AutoPay is enabled by default, so trials convert to paid plans unless a user cancels before the trial ends.
- The experiment is being treated as a user-acquisition test as Netflix seeks ways to boost sign-ups and engagement in markets outside the US and UK, and the company will review results before any wider rollout.