Overview
- Netflix, which released its El Efecto Netflix report Tuesday, said it spent $135 billion on series, films and licenses over ten years and generated $325 billion in global economic value.
- The company reports more than 425,000 direct jobs and over 700,000 temporary and extra roles tied to its productions.
- Its global footprint spans shoots in more than 4,500 cities, licenses from about 3,000 companies and partnerships with over 2,000 local producers, alongside a rise in non‑English viewing from under one tenth to about one third.
- Netflix says it ran over 1,000 training programs in the past five years for 90,000 people in 75 countries, and its titles earned more than 10,000 award nominations with over 350 wins.
- Citing local impact, the report highlights Argentina’s El Eternauta injecting over 41,000 million pesos and involving 2,900 people, and points to spillover in tourism, music and fashion tracked by Spotify, Skyscanner, Expedia and Lyst.