Overview
- A performer moved into a fully furnished billboard above Sunset Boulevard near Selma Avenue and will remain there through the weekend, communicating with passersby using a whiteboard while acting as a living display.
- Netflix and multiple outlets showed video and aerial footage of the installation, which places the enclosed living-room set about 30 feet above the street and features typical household items such as a lounge chair and table.
- The activation is explicitly tied to The Last House, a sci‑fi thriller directed by Louis Leterrier that stars Greta Lee and Wagner Moura and arrives on Netflix for streaming this Friday.
- Footage posted by Netflix and published by reporters shows the unnamed performer in a bathrobe eating and using binoculars, a staged detail meant to mirror the film’s premise and draw attention from drivers and pedestrians below.
- The billboard follows the recent reopening of Sunset Boulevard after a nearby water‑main repair and uses experiential marketing to create public engagement and social‑media visibility for the film’s release.