Overview
- Netflix announced a coordinated one‑year anniversary campaign centered on June 20 that includes theatrical runs in multiple countries and themed sing‑along screenings.
- The streamer will host free outdoor U.S. screenings at listed parks and plazas, with dates beginning June 19 in Salt Lake City and several June 20 events in Atlanta, San Francisco, Brooklyn and San Diego.
- Netflix House locations will run special programming, with full days of fan events planned in Dallas and Las Vegas and screenings across the Philadelphia venue during the anniversary period.
- A wide retail push will coincide with the events, featuring toys, apparel, soundtrack vinyl and a promised Netflix×Lego set alongside existing partnerships with brands such as Hasbro, Mattel and American Girl.
- Netflix continues to expand the property beyond the film with a confirmed sequel in development and reports of a live world tour in planning, though no firm release dates or tour lineups have been publicly set.