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Netflix Sets Late-April Launch for TikTok-Style Vertical Feed in Mobile App

Strong quarterly results give Netflix room to push into short clips with AI.

Overview

  • Netflix, which disclosed Thursday in its Q1 shareholder letter that a redesigned mobile app arrives at the end of April, said the update adds a vertical video discovery feed.
  • The feed shows short, swipeable clips from shows, movies, and video podcasts that users can tap to open the full title, following tests that began in 2025.
  • Executives said newer AI models will sharpen recommendations and upgrade the ad toolkit, and the company bought Ben Affleck’s Interpositive to bring AI tools to filmmakers after launching a ChatGPT-powered search last year.
  • The company reported Q1 2026 revenue of about $12.25 billion, up roughly 16% year over year, with profit jumping to about $5.28 billion, supporting continued product investment.
  • Co‑founder Reed Hastings will not seek re‑election to the board at the June annual meeting, marking a planned step back as co‑CEOs Greg Peters and Ted Sarandos lead ongoing product changes.