Overview
- Netflix, which began rolling out the redesigned mobile app with the Clips feed on Thursday, is making it available in the US, UK, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa, with a wider launch to follow.
- Clips serves a vertical stream of 30‑second to 1‑plus‑minute snippets tailored to each viewer, with in‑player buttons to add a title to My List, share a scene, or open the full show or movie.
- Netflix positions Clips as a discovery tool that drives viewers into long‑form viewing, not a TikTok‑style social feed, as Chief Product and Technology Officer Elizabeth Stone has said.
- The app’s navigation now centers four tabs on the bottom bar—Home, Clips, Search, and My Netflix—while the top groups content by type such as Shows, Films, Live Events, and Games.
- Netflix says future updates will add podcasts, live programming, and themed Collections, while early briefings note the short videos are curated in‑house for now.