Overview
- Netflix, which updated its U.S. pricing Thursday, now charges $8.99 for Standard with ads, $19.99 for Standard, and $26.99 for Premium, and extra-member fees rose by $1.
- New rates apply right away for sign-ups, and existing members will be billed the higher price after at least 30 days’ notice.
- Netflix says the increases support a larger slate and new formats, with about $20 billion in 2026 content spending and guidance for a 31.5% operating margin.
- Subscribers posted cancellations and criticism on social platforms, and rival Tubi mocked the move by noting its service remains free.
- Carrier deals are shifting as Verizon will raise its Netflix + HBO Max perk to $13 on May 6, while T-Mobile will keep its base “Netflix on Us” ad tier free for eligible customers.