Overview
- Netflix updated its U.S. pricing Thursday, with new sign‑ups paying higher rates now and existing members switching over in the coming weeks after an email notice one month in advance.
- Monthly rates are now $8.99 for Standard with Ads, $19.99 for Standard, and $26.99 for Premium, while extra‑member add‑ons rose by $1 to $6.99 on ad plans and $9.99 on ad‑free plans.
- For subscribers, the cheapest ad‑free option now costs $19.99 per month, and 4K HDR with up to four streams costs $26.99.
- Netflix says the higher fees will fund more programming and product features, including live events, video podcasts, and games, with a stated 2026 content budget near $20 billion.
- Canada is not affected by this U.S. change, and TD Cowen estimates the new pricing could lift average revenue per subscriber in the U.S./Canada region by about 6% in 2026 as streaming services continue to raise prices.