Overview
- Netflix updated its U.S. Plans and Pricing page Thursday, March 26, lifting monthly rates to $8.99 with ads, $19.99 for Standard, and $26.99 for Premium.
- Existing members will see the higher rates over upcoming billing cycles and will get an email one month before the change takes effect.
- Fees to add people outside a household now cost $7.99 a month on ad-supported plans and $9.99 on ad-free plans, with Standard allowing one extra member and Premium up to two.
- The company says the increase supports a planned $20 billion content budget for 2026 and newer offerings like live events, video podcasts and games.
- TD Cowen estimates the new pricing will lift average revenue per subscriber in the U.S. and Canada by about 6% in 2026.