Overview
- Netflix, which updated its pricing page Thursday, lifted monthly rates to $8.99 for Standard with ads, $19.99 for Standard, and $26.99 for Premium.
- New sign-ups pay the higher prices now, while existing members will see the change over coming billing cycles after an email notice sent about a month in advance.
- Fees to add an extra non-household member rose to $7.99 per month on ad-supported plans and $9.99 on ad-free plans, with plan-based limits on how many can be added.
- The company says the increase helps pay for new shows and service upgrades, with roughly $20 billion planned for content spending in 2026.
- TD Cowen estimates the new U.S. rates will lift average revenue per subscriber in the U.S./Canada region by about 6% year over year in 2026.