Overview
- The billboard installation stood at Sunset Boulevard and Selma and ran from Thursday to Saturday, Aug. 6–8, featuring a fully furnished, air‑conditioned room about nine metres above the street.
- Netflix said the person inside was a campaign performer who exchanged messages with pedestrians via a whiteboard and whose name the company declined to disclose.
- The Last House premiered on Netflix on Friday, Aug. 7 and is available exclusively on the platform; the film is directed by Louis Leterrier and stars Greta Lee and Wagner Moura.
- Early response mixed into favorable reviews praised the movie’s claustrophobic tension and lead performances while some critics called parts of the plot predictable, and streaming trackers reported the title quickly climbing viewership charts.
- Marketing outlets noted the stunt as an example of experiential promotion that turns a film’s premise into a public spectacle to drive conversation and streaming traffic.