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Netflix Orders Alan Ritchson-Led Survival Contest Featuring Influencers

Netflix signals a deeper push into influencer survival formats via Bunim/Murray plus Survivor veteran Jay Bienstock.

Overview

  • Netflix announced Monday it greenlit an untitled survival series hosted by Alan Ritchson that tests high-profile creators after modern comforts are stripped away.
  • Ritchson, known for Reacher and Netflix’s War Machine, will also executive produce and guide contestants through outdoor challenges as an avid survivalist.
  • Bunim/Murray Productions is producing the series with Jay Bienstock as showrunner and executive producer alongside Julie Pizzi, Rupert Dobson, Gayani Wanigaratne, and co-executive producer John Faratzis.
  • No title, full cast, or premiere date has been set, and Ritchson teased the concept on Instagram with, “Let’s see if some influencers can handle my brand of crazy.”
  • The move builds on Netflix’s survival lineup, including Outlast and the streamer’s audience for Alone, suggesting steady demand for rugged, competition-driven reality shows.