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Netflix Opens Mexico City Hub for Latin America as $1 Billion Push Accelerates

Mexico rolls out a new tax credit and a film law proposal to boost local production and set rules for uses of AI.

Overview

  • The company inaugurated expanded offices in Mexico City that will serve as its regional headquarters and production center, with co-CEO Greg Peters and Economic Secretary Marcelo Ebrard in attendance.
  • Executives said the three-year, $1 billion commitment for 2025–2028 is running ahead of schedule, with a goal of producing about 20 titles per year in Mexico.
  • The federal government published a fiscal incentive of up to 30% against income tax for qualifying shoots, capped at 40 million pesos and requiring at least 70% national sourcing.
  • Officials also unveiled a new Film Law initiative that updates rules for exhibitors and platforms and addresses the use of artificial intelligence in performances.
  • The 8,500 m² complex includes a 278 m² postproduction area and extensive work with Mexican suppliers, supports a local team of roughly 400 employees, and will back upcoming projects such as México 86, Santita, Mal de amores, a Saúl Álvarez documentary, and the live event SUPERNOVA: GENESIS.