Overview
- Products from both partners will reach retail starting in spring 2026, with Mattel launching a Mattel Creations presale for a Huntr/x three‑doll pack on Nov. 12 and shipments set for next year.
- Hasbro’s first item is Monopoly Deal: KPop Demon Hunters, open for preorder at Amazon, Target and Walmart now and scheduled to ship on Jan. 1, 2026.
- Mattel’s range includes dolls, action figures, accessories, collectibles and playsets, while Hasbro will focus on special‑feature plush, youth electronics and role‑play products.
- The animated musical has amassed more than 325 million views in 91 days on Netflix, with a chart‑topping soundtrack that has generated billions of streams.
- Netflix controls consumer‑products rights per Sony’s CEO, with reported talks on an animated sequel ongoing as the directors reject a live‑action adaptation.