Overview
- Netflix disclosed Thursday that after the January–June 2026 report it will publish the 'What We Watched' engagement report once a year beginning in Q1 2027.
- The final semiannual report showed about 97.7 billion hours watched in H1 2026 and named His & Hers the top series with roughly 104 million views under Netflix’s 'views' method.
- Netflix will keep publishing weekly Top 10 lists plus title-level data and total hours, but the reduced cadence will cut how often the public sees large, catalog-wide breakdowns.
- Analysts and reporting point to sharp second-season drops for some returning shows, and critics warn annual reporting will limit timely scrutiny of retention trends that investors watch.
- Even with the change, Netflix remains more open than most rivals because it publishes regular title-level figures, but the move shifts investor focus toward revenue and operating profit.