Overview
- Netflix, which launched the standalone Playground app Monday, made it available in the U.S., Canada, the U.K., Australia, the Philippines and New Zealand as part of every plan at no extra cost.
- Designed for children eight and under, the iOS and Android app offers ad-free games with no in-app purchases that are instantly playable and work offline.
- The launch slate leans on familiar brands including Peppa Pig, Sesame Street, multiple Dr. Seuss titles, StoryBots and Bad Dinosaurs.
- Netflix positions Playground as a curated, kid-safe space with profile-based parental controls that give parents more confidence over what young children can access.
- The kids-first focus follows years of mixed gaming results and some studio closures, and a global rollout set for April 28 puts Netflix up against services like Apple Arcade and ecosystems such as Roblox.