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Netflix Launches Playground, a Kids Games App With No Ads or In‑App Purchases

The kids-only app marks a turn toward family-focused gaming.

Overview

  • The standalone app, released Monday, is live in the US, Canada, the UK, Australia, the Philippines and New Zealand, with a worldwide rollout on April 28.
  • Playground runs on phones and tablets, lets kids play offline after download, and unlocks all titles by signing in with an existing Netflix account.
  • Games are included with a Netflix membership and contain no advertising or in‑app purchases, which removes surprise charges and keeps play sessions uncluttered.
  • The launch lineup leans on recognizable brands such as Peppa Pig, Sesame Street, Dr. Seuss titles, StoryBots and Bad Dinosaurs, plus a creative coloring game.
  • Netflix tied the debut to kids TV updates, renewing Trash Truck, unveiling the new series Young MacDonald and setting spring release dates for Sesame Street and other preschool shows.