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Netflix Launches Playground, a Free Kids' Games App for Subscribers

The kid-focused app signals Netflix's pivot to simple, brand-led games after earlier gaming cutbacks.

Overview

  • Netflix, which launched the Playground app Tuesday, is debuting eight simple games that feature Peppa Pig and Sesame Street characters.
  • The app is live in select countries including the United States, Canada and the United Kingdom, with a global rollout set for April 28.
  • Playground offers offline play with no ads or in‑app purchases, and access is included with a Netflix subscription after a free download and sign‑in.
  • Netflix says more titles will arrive over time, with franchises such as My Little Pony and PAW Patrol planned, and the listed games appear to be in‑house exclusives.
  • The move follows Netflix dropping several third‑party games in 2025 and closing a studio in 2024, shifting its games strategy toward casual, family content suited to young children.