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Netflix Launches Mobile Redesign With Vertical ‘Clips’ Feed in Key Markets

The new feed signals a push to turn quick phone moments into discovery that nudges viewers into full shows and films.

Overview

  • Netflix’s updated app, which began rolling out Thursday, is live in the U.S., U.K., Australia, Canada, India, Malaysia, Pakistan, the Philippines and South Africa, with a global expansion to follow.
  • Clips is a vertical, swipeable feed of 30‑ to over 60‑second highlights curated by a dedicated team with quick actions to share or add titles to My List.
  • The company frames Clips as a discovery tool that moves people from a short highlight to the full title rather than a TikTok‑style destination.
  • The app also adds simpler navigation with four bottom tabs and a new top row for categories like shows, films, live events, games and podcasts.
  • Netflix says Clips will expand to podcast and live‑event snippets and themed Collections, and it aims to boost daytime and on‑the‑go viewing through more personalized feeds.