Overview
- Netflix set the new Spain prices for its ad tier, Standard and Premium at €8.99, €14.99 and €21.99, which apply to new sign-ups now and to existing users at their next billing cycle.
- The rise follows increases in the United States in late March as part of a broader global rollout.
- For Spanish households, the hike adds €1 to €2 a month per plan in a market where streaming prices have climbed about 82% since 2015.
- An Italian court ruled Netflix’s 2017 and 2024 increases illegal, forcing refunds there and underscoring legal risk for price changes in Europe.
- The update comes after a sharp share drop on a weak outlook, and Netflix is also preparing a refreshed mobile discovery feed with vertical video while continuing to invest in games and podcasts.