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Netflix Exits Meghan Markle’s ‘As Ever’ as Brand Moves to Independent Control

Netflix describes the withdrawal as a planned transition to independent ownership following a year of rapid growth at the brand.

Overview

  • Netflix confirmed it is withdrawing as partner and investor in As Ever and said Meghan Markle will lead the brand’s next phase independently.
  • An As Ever spokesperson thanked Netflix for launch support, reported significant early growth, and signaled plans to expand to the UK, Australia and New Zealand.
  • The Sussexes maintain a reduced first‑look arrangement with Netflix that gives the streamer priority on new Archewell projects.
  • Multiple outlets report there are no current plans for a third season of the Netflix lifestyle series With Love, Meghan after two seasons and a holiday special in 2025.
  • Industry reporting indicates several Archewell adaptations remain stalled in development following the earlier scaling back of the broader Netflix deal.