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Netflix Ends Backing of Meghan Markle’s As Ever as Brand Moves Ahead Independently

Netflix still holds a multi-year first-look deal with Archewell Productions for future TV and film projects.

Meghan, Duchess of Sussex, attends the Annual Fifteen Percent Pledge Fundraising Gala on Feb. 7, 2026, in Los Angeles.
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Overview

  • Both Netflix and As Ever issued statements calling the split amicable and said the brand was always expected to stand on its own.
  • As Ever launched in April 2025 through Netflix’s Consumer Products arm alongside Meghan’s Netflix series With Love, Meghan.
  • With Love, Meghan released two seasons in 2025 plus a holiday special, and it has not been formally renewed for a third season.
  • Netflix viewership data reported by TheWrap showed Season 2 logged about 2 million views between August and December 2025.
  • The brand will continue independently with in‑house operations, selling items such as jams, teas, wine, honey, baking mixes and candles.