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Netflix Ends As Ever Partnership as Meghan Markle’s Brand Goes Independent

The Sussexes’ first‑look content pact with Netflix remains in place.

Overview

  • - Netflix and As Ever issued statements confirming the streaming giant has stepped down as a backer and the brand will now operate on its own after its first year.
  • - The lifestyle line launched in 2025 with support from Netflix’s Consumer Products division, which helped develop and staff early product drops that quickly sold out.
  • - Both sides characterized the move as a planned transition, with As Ever citing “meaningful and rapid growth” and signaling an “exciting year ahead.”
  • - Coverage notes that With Love, Meghan was not recommissioned after two seasons and a holiday special, and Netflix data showed about 2.0 million views for Season 2 and 2.4 million for the special.
  • - Archewell Productions maintains a separate first‑look deal at Netflix, with the streamer retaining the option to consider future film and TV projects from the Sussexes.