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Netflix Ends As Ever Backing as Executive Affirms Ongoing Sussex Projects

Netflix signals the Sussexes remain creative partners despite the brand split.

Overview

  • Netflix confirmed it has parted ways with Meghan Markle’s As Ever lifestyle brand, with both sides saying the label will continue independently.
  • Chief content officer Bela Bajaria said Harry and Meghan still have TV and film projects in development at Netflix and urged skepticism of unverified rift reports.
  • As Ever said the Netflix collaboration supported its launch and first year, describing the shift to independence as planned growth.
  • Page Six reported Ted Sarandos no longer follows Markle or As Ever on Instagram, while broader claims of personal fallout were called inaccurate by Netflix and Markle’s attorney.
  • With Love, Meghan ran for two seasons and a holiday special in 2025 with no third season announced, as the couple’s broader Netflix pact continues under a first‑look arrangement.