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Netflix Drops Boyfriend on Demand Worldwide as Early Reviews Split on Style and Substance

Jisoo leads a virtual-dating rom-com that examines tech-shaped romance through curated fantasies.

Overview

  • All 10 episodes premiered globally on Netflix on March 6 in a single-drop release.
  • Jisoo stars as a webtoon producer who turns to a paid simulation service called Boyfriend on Demand to escape her exhausting routine.
  • Seo In-guk co-stars as her gruff colleague and slow-burn counterpart, with critics highlighting the pair’s easy chemistry.
  • A cameo roster—including Seo Kang-joon, Lee Soo-hyuk, Lee Jae-wook, Ong Seong-wu, Kim Young-dae, and Jay Park—appears as simulated partners.
  • Early reviews praise performances and the premise but describe the writing as repetitive and emotionally thin.