Overview
- Reports say CEO Ted Sarandos and content chief Bela Bajaria no longer follow Meghan Markle or her As Ever brand on Instagram, weeks after the partnership shift.
- On March 6, Netflix and As Ever announced the lifestyle line would continue independently, with both sides characterizing the move as planned.
- Bela Bajaria publicly dismissed talk of a rift, urging caution about unverified reports and confirming TV and film projects with Archewell remain in development.
- Variety’s claims that Sarandos was “fed up” were rejected as inaccurate by Netflix and as blatantly false by the Sussexes’ attorney, Michael J. Kump.
- Commentators note As Ever’s uneven momentum and the lack of news on a third season of With Love, Meghan, raising broader questions about the couple’s commercial footing.