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Netflix Buys Ben Affleck’s AI Startup InterPositive in Deal Reported to Reach $600 Million

The company will integrate project-trained post‑production tools for creative partners with Affleck advising.

Overview

  • Bloomberg reports the price could total up to $600 million through performance-based earnouts, with a smaller upfront payment and no financial confirmation from Netflix.
  • All 16 InterPositive staff are joining Netflix and Ben Affleck is taking a senior adviser role to guide development.
  • InterPositive’s system trains on a production’s own dailies to handle tasks such as relighting, reframing, continuity fixes and VFX support rather than generating new footage from text prompts.
  • Netflix says the technology will be used internally and offered to its creative partners, with no plans to sell it commercially or disclose a rollout timeline.
  • The move advances Netflix’s filmmaker-first AI strategy as rivals ramp up similar efforts, while labor groups continue to voice concerns about job impacts and use of training data.