Overview
- Netflix and MAPPA announced an expanded alliance that grants Netflix worldwide exclusivity for MAPPA’s future original anime, with releases planned across more than 190 countries.
- The partnership covers early story development through production, synchronized global premieres, marketing strategies, and merchandising collaborations.
- Several new projects are already in development under the pact, though no titles, creative teams, or premiere dates have been disclosed.
- Existing MAPPA series licensed to other platforms, including hits like Chainsaw Man and Attack on Titan, remain under their current agreements.
- Netflix cites anime as a core growth pillar with viewership tripling over five years and more than one billion anime views in 2024, while MAPPA and industry coverage highlight potential gains in creative independence from traditional production committees.