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NetEase Releases New Blood Message Trailer and Offers Press Play at Summer Game Fest

The story trailer and hands‑on press sessions signal NetEase’s move to high‑profile AAA single‑player storytelling.

Overview

  • NetEase and developer 24 Entertainment published a three‑minute 'Hold Till Dawn' story trailer for Blood Message that highlights a cinematic, linear single‑player narrative.
  • The game centers on a nameless messenger and his young son on a roughly 3,000‑li (about 1,000 mile) eastward odyssey to deliver a message back to Chang’an and save their homeland.
  • NetEase says Blood Message is built on Unreal Engine 5 with proprietary studio tools and bills the project as its first AAA single‑player title.
  • The publisher confirmed the game will be playable to press at Summer Game Fest 2026 Play Days, which will likely produce early hands‑on impressions of combat and fidelity.
  • Coverage notes the game’s late Tang Dynasty setting in the Hexi Corridor and Dunhuang, and journalists compare the tone and visceral third‑person combat to games like God of War and The Last of Us.