Overview
- Nespresso says Vertuo World is its biggest campaign in 40 years by spend, with a global rollout across television, online video, and social media.
- The initiative aims to attract younger consumers by spotlighting iced coffee, espresso martinis, and café-style flavored drinks.
- George Clooney, ambassador since 2006, will appear briefly in the campaign and continues to collaborate, though Lipa is the lead face.
- Lipa marked the ambassadorship at a New York launch event and posted, “Highly caffeinated in NYC with @nespresso,” driving swift Instagram engagement.
- Clooney’s era included activism tied to the role, notably funding the Satellite Sentinel Project and pressing coffee-climate transparency.