Overview
- Dua Lipa will front Nespresso’s new Vertuo World effort as the company shifts its marketing toward Gen Z tastes and social-first creative.
- The campaign is described by Nespresso’s chief marketing officer as the largest by spend in the brand’s 40-year history.
- Global rollout will span television, online video, and social platforms with a focus on iced coffee, espresso martinis, and flavored café-style drinks.
- George Clooney, ambassador since 2006, will make a brief appearance as the brand moves from his activism-tinged era to a more aspiration-led tone.
- Lipa’s announcement drew strong early engagement, with her Instagram post topping 200,000 likes within hours.