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Neon Restructures Marketing, Elevates Joey Monteiro to President of Worldwide Marketing

The reshuffle positions the indie studio to centralize global campaigns under a unified team.

Overview

  • Neon announced the promotions Monday, creating a single point of oversight for U.S. and international marketing.
  • Joey Monteiro moved up to president of worldwide marketing, giving him control of domestic and international campaigns.
  • Alex Altschuler became president of media after building Neon's in-house media buying and strategy operation.
  • The studio also promoted Don Wilcox and Mike Winton to executive vice president of marketing and named Danielle Lee director of creative services.
  • Neon hired Cat Fisher from FilmNation as executive vice president of marketing, and Fisher, Wilcox, and Lee will report to Monteiro in a structure set as the company rides 18 Oscar nominations, a best international feature win for Sentimental Value, and a Cannes slate.