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Neon Debuts Trailer for Guadagnino’s 'Artificial' as Festival Dates and Christmas Release Are Set

Neon has scheduled festival premieres and a Christmas Day release to position the film for awards-season attention.

Overview

  • Neon released the first teaser trailer on Tuesday, Sept. 8, 2026, and announced a world premiere at the New York Film Festival on Oct. 5 plus a BFI Gala screening on Oct. 11 before a U.S. limited release on Dec. 25 and wider rollout in January.
  • The film dramatizes the five-day November 2023 episode when OpenAI’s board ousted and then reinstated CEO Sam Altman and is directed by Luca Guadagnino from a Simon Rich screenplay.
  • Andrew Garfield headlines as Sam Altman and has said he never met Altman, researched the role from scripts, interviews and court transcripts, and admitted on podcasts that he is “really scared” of potential backlash.
  • Amazon MGM originally developed and financed the nearly finished $40 million picture but publicly stepped away after Amazon announced a major partnership with OpenAI, and Neon acquired worldwide rights after other studios passed.
  • Jack Altman, Sam Altman’s brother, posted a blunt reaction to the trailer on X saying the only thing they got right was Altman’s walk, a response that has intensified public debate over the film’s tone and the wider question of how corporate ties can shape which stories reach audiences.