Overview
- Neon will run It Ends on a 36-hour loop at Metro Private Cinema in Chelsea from 7 p.m. ET August 21 through 7 a.m. ET August 23 as a Last‑Person‑Standing challenge.
- Entry is limited to teams of exactly four legal New York City residents age 21 or older who submit a single Instagram video of up to 60 seconds tagging @itendsmovie and using #ItEndsMarathonContest by 11:59 p.m. PT on August 17.
- Participants will earn $0.25 per minute while they remain in the theater (capped at $540 per person), receive a $250 concessions credit excluding alcohol, and each team member gets a $500 bonus if all four complete the full 36 hours.
- The stunt is built around the film’s 87‑minute runtime—about 25 showings during the window—and is timed to the film’s New York and Los Angeles openings on August 21 with wider expansion to follow.
- The promotion pairs Neon with Metro Private Cinema, taps experiential marketing to generate earned media, and offers contestants a paid, communal endurance experience that could help drive early box‑office buzz for the debut feature.