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Neha Sharma’s ₹299 Instagram Subscription Gains Thousands of Buyers, Faces Backlash

The move highlights a broader turn to paid fandom on mainstream apps.

Overview

  • Neha Sharma is selling an Instagram subscription for ₹299 a month that lists exclusive posts and has drawn roughly 9.6–9.8k subscribers, which reports peg at about ₹29 lakh in monthly fees.
  • The paywalled feed promises photos, behind-the-scenes moments, and personal updates, though the exact nature of the posts is not clear to non-subscribers.
  • Online reaction includes sharp criticism and comparisons to OnlyFans, while others argue she is free to charge for extra access to her content.
  • Coverage notes that Sharma has not issued an official statement responding to the pushback or explaining the paid offering in detail.
  • The response reflects a wider shift as celebrities use built-in tools on platforms like Instagram to turn followings into steady income, raising new questions about value and transparency for fans.