Overview
- Nebraska beat Troy in Oklahoma City to secure the program’s first-ever NCAA Tournament victory after entering the day 0-8 all time.
- Preprogrammed Bud Light fridges at participating bars in Omaha and Lincoln automatically unlocked at the final buzzer, releasing free beer for patrons.
- Locations cited in reports included Jerzes Sports Bar, Waterfall Lounge, Candlelight Bar and Grill, and Office West Lounge.
- The campaign drew on Nebraska’s status as the last power-conference team without a tournament win, creating a shareable, real-time celebration.
- Coverage also noted a limited-edition Bud Light can tied to the celebration, described as part of the brand’s experiential marketing push.