Overview
- A poll of 2,000 adults, published Monday, found 45% said feeling hot and uncomfortable stopped them from fully enjoying summer and almost half reported trouble sleeping during the heatwave.
- The survey also found 35% struggle to keep their homes cool and about a quarter said the heat made it hard to concentrate or made public transport journeys sweaty and unpleasant.
- The UK is experiencing another heatwave with temperatures forecast to top 30°C, a pattern that respondents said is leaving them low on energy and disrupting work and daily routines.
- giffgaff opened a temporary 'Keep Your Cool Zone' at Boxpark Shoreditch over the weekend, converting a milk float into a small cooling hub with misters and shaded seating as part of its Fair Play Summer Fund.
- The poll and the pop-up relief highlight how rising short-term temperatures are creating everyday hardships for people and prompting local corporate responses rather than national policy action, which could increase demand for practical cooling help and change how firms market summer services.