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NCSOFT to Buy 70% of Berlin’s JustPlay for 301.6 Billion Won

The purchase accelerates NCSOFT’s shift into mobile casual gaming through a reward-based platform.

Overview

  • NCSOFT said it will acquire a controlling stake in JustPlay through a stock purchase, with closing targeted for April 30.
  • Company filings describe the deal as securing a key platform to build a global mobile casual game ecosystem.
  • JustPlay is based in Berlin and runs a reward-driven mobile gaming platform alongside roughly 40 casual titles.
  • NCSOFT’s board approved the transaction, which is valued at 301.6 billion won, or roughly US$205 million.
  • The move follows NCSOFT’s recent casual push, including a new mobile casual center and the December purchase of Singapore-based Indygo Group.