Overview
- Posted on August 14, the short video features Alia Bhatt urging people to say yes to life, reject drugs, and take an e-pledge via a link or QR code.
- The post drew heavy quote-tweet reactions questioning Bhatt’s suitability and invoking old party footage and prior allegations involving Bollywood figures.
- Engagement was high with roughly 1.1 million views and more than 680 reposts even as criticism mounted.
- Only six replies appeared before the NCB Chandigarh account switched off comments on that specific post, with commenting still active on other posts.
- Coverage situates the reaction within years of scrutiny of the film industry, including NCB actions after Sushant Singh Rajput’s death and the Aryan Khan case, as the bureau continues promoting the e-pledge.